Global Segmentation, Targeting, and Positioning (STP)are More Complicated Than Local

Multiple Choice

Global segmentation, targeting, and positioning (STP) are more complicated than local STP, in part because

A) consumers may view their roles differently in different countries.
B) there are fewer franchising opportunities in global markets.
C) global consumer markets are almost totally homogeneous, making segmentation difficult.
D) most governments have rules against targeting consumers.
E) positioning almost always fails when attempted in a foreign country.