Which Statement Regarding Global Segmentation, Targeting, and Positioning Is True

Multiple Choice

Which statement regarding global segmentation, targeting, and positioning is true?

A) Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
B) Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
C) When developing a global STP strategy, it is best to define segments by geography alone.
D) Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
E) The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.