Brand Names Can Present a Challenge for Global Marketers Because

Multiple Choice

Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should

A) keep the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently.
B) avoid the use of the brand name in advertising and focus on features and benefits.
C) translate advertising copy for the entire ad except for the brand name.
D) develop brand names that have no preexisting meaning in any known language.
E) adhere to the UN Convention on Naming Rights.