Multiple Choice
Tasha has an almost-new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling a ________ need.
A) functional
B) postpurchase
C) safety
D) psychological
E) functional and psychological
Correct Answer:
Verified
Correct Answer:
Verified
Q125: Natalie and her fiancé Mayuree are planning
Q126: By producing motorcycles that do more than
Q127: Setting high customer expectations is a good
Q128: What evaluative criteria would consumers be likely
Q129: Frank bought Timberland boots because he felt
Q131: For years Raymond sold new cars, but
Q132: The text lists five psychological factors that
Q133: The process by which individuals hear what
Q134: You are shopping for a new cell
Q135: Assume you are the manager of a