Susan Has Naturally Curly Hair and Has Often Been Disappointed

Multiple Choice

Susan has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the ________ associated with her purchase decision.

A) evoked set
B) reference group
C) physiological risk
D) performance risk
E) financial risk