Zappos Online Shoe and Clothing Store Has a Unique Way

Multiple Choice

Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's

A) postpurchase dissonance.
B) selective perception.
C) conversion rate.
D) reference group influence.
E) position in the evoked set.