Marketers Fear Negative Word of Mouth Because When Consumers Are

Multiple Choice

Marketers fear negative word of mouth because when consumers are dissatisfied, they

A) are less likely to say something than when they are satisfied.
B) often want to complain to many people.
C) buy more of the product to prove they were correct in their criticism.
D) often file a lawsuit.
E) don't buy any of the company's other products.