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    Lululemon Customers Tend to Like the Company and Love Its
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Lululemon Customers Tend to Like the Company and Love Its

Question 27

Question 27

Multiple Choice

Lululemon customers tend to like the company and love its products. Lululemon has nurtured this ________ component of its customers' attitudes.


A) social
B) affective
C) psychological
D) cognitive
E) physiological

Correct Answer:

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