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    Exam 6: Consumer Behavior
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    The Shared Meanings, Beliefs, Morals, Values, and Customs of a Group
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The Shared Meanings, Beliefs, Morals, Values, and Customs of a Group

Question 116

Question 116

Multiple Choice

The shared meanings, beliefs, morals, values, and customs of a group of people constitute its


A) reference group.
B) family.
C) culture.
D) cognitive frame.
E) evoked set.

Correct Answer:

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