Bob Wasn't Sure What Kind of Salsa to Get for His

Multiple Choice

Bob wasn't sure what kind of salsa to get for his Super Bowl party. It seemed like there were dozens to choose from. He sampled salsa at the store and tried four, rejected two, and bought several jars of the two he really liked. He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it. What affected Bob's purchase decision?

A) cultural norms
B) a reference group
C) social factors
D) in-store advertisements
E) the sensory situation