Essay
At a convenience store, Allyson bought a bag of chips she had never tried before. Driving down the road, Allyson opened the bag, took a bite, and realized she had purchased pork rinds by mistake. Being a vegetarian, Allyson threw away the chips. She felt very little buyer's remorse and soon forgot about the experience. Why?
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Buyer's remorse or postpurchase cognitiv...View Answer
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