Sun-Jun, the Marketing Director of Make It Move, Is Developing

Multiple Choice

Sun-Jun, the marketing director of Make It Move, is developing a promotional campaign for a new fitness program. Before initiating the campaign, Sun-Jun will need to assess his competitors' strengths, weaknesses, and likely reactions to his firm's

A) promotional activities.
B) core competencies.
C) just-in-time processes.
D) customer satisfaction reviews.
E) corporate partners.