After Conducting Some Targeted Research and Learning That Most of Its

Multiple Choice

After conducting some targeted research and learning that most of its customers were females, Kids Stuff International designed a new children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on

A) cultural expectations.
B) generational cohorts.
C) demographic data.
D) marketers' general perceptions.
E) green marketing.