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    M Marketing Study Set 3
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    Exam 5: Analyzing the Marketing Environment
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    What Is Included in a Firm's Macroenvironment
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What Is Included in a Firm's Macroenvironment

Question 36

Question 36

Multiple Choice

What is included in a firm's macroenvironment?


A) culture
B) competitors
C) geographic location
D) corporate partners
E) company capabilities

Correct Answer:

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