When Considering Income as a Demographic Variable Affecting Marketing Efforts

Multiple Choice

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

A) everyone is equal.
B) income in the United States has become more unevenly distributed.
C) everyone has been equally affected by the recession.
D) there is increasing purchasing power among lower-income groups.
E) middle-income consumers are quickly becoming upper-income consumers.