Multiple Choice
A listing on eBay featured a refurbished iMac desktop computer; interested buyers all ranged in age from teenagers to adults with their own families. Based on the ages of those showing interest, these buyers were likely from which generational cohort?
A) Baby Boomer
B) Gen X
C) Gen Y
D) Gen Z
E) the Digital Natives
Correct Answer:
Verified
Correct Answer:
Verified
Q55: What would be a likely consumer response
Q56: Marketers must consider the entire business process
Q57: People participate in many cultures, which makes
Q58: The political\legal environment comprises political parties, governmental
Q59: Nearly 50 percent of U.S. adults now
Q61: Why are generational cohorts important to marketers?
Q62: Generation X is the biggest cohort since
Q63: As the marketing manager of the ABC
Q64: Describe the buying power and characteristics of
Q65: "Income distribution in the United States has