Darren Has Developed a Medication Vial for Travelers

Multiple Choice

Darren has developed a medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Darren use to analyze data from his competitor's websites, particularly to learn how people search for similar products online?

A) click path data
B) sentiment analysis
C) social influence
D) keyword analysis
E) budget analysis