When Kennedy Arrived in the Middle of the Night at the Ritz-Carlton

Multiple Choice

When Kennedy arrived in the middle of the night at the Ritz-Carlton, she was exhausted and her suit was wrinkled from her 10-hour plane trip. The night clerk found someone to dry clean Kennedy's suit and have it ready for her morning presentation. She has been a loyal Ritz-Carlton customer ever since. Ritz-Carlton demonstrated the macro strategy of

A) customer excellence.
B) operational excellence.
C) product excellence.
D) promotional excellence.
E) global excellence.