Sasha's Sandwich Shop Rewards Customers with Five Points Every Time

Multiple Choice

Sasha's Sandwich Shop rewards customers with five points every time they purchase a lunch entrée. Once customers earn 25 points, they receive a free lunch entrée. What tactic is this business using to achieve customer excellence?

A) using a good physical location
B) relying on an effective price structure
C) creating customer loyalty
D) focusing on human resource management
E) developing an Internet presence