Ted's Tire Store Sets Itself Apart from Competitors by the Extra

Multiple Choice

Ted's Tire Store sets itself apart from competitors by the extra attention it pays to its customers. To retain customer loyalty, it provides fast, courteous service in a clean, professional-looking environment. Ted's has used this strategy for over 40 years, expanding to 15 outlets. Ted's Tire Store uses a ________ macro strategy.

A) supply chain excellence
B) locational excellence
C) product excellence
D) diversification excellence
E) customer excellence