Starbucks Is Known for Understanding Its Customers

Multiple Choice

Starbucks is known for understanding its customers. As such, it has developed multiple varieties of products that match the needs and wants of its different market segments. By offering everything from espresso drinks to teas to pastries, Starbucks is engaging in a(n) ________ strategy.

A) value-based promotions
B) market segmentation
C) positioning
D) operational excellence
E) target marketing