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    Exam 2: Developing Marketing Strategies and a Marketing Plan
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    A Product That Is in a High-Growth Market but Has
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A Product That Is in a High-Growth Market but Has

Question 124

Question 124

Multiple Choice

A product that is in a high-growth market but has a low market share would be classified as a ________ on the BCG matrix.


A) ladder
B) dog
C) cash cow
D) star
E) question mark

Correct Answer:

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