Customer Relationship Software Allows Bank Service Representatives to Quickly Determine

Multiple Choice

Customer relationship software allows bank service representatives to quickly determine which types of accounts, loans, and credit cards a customer currently has. With this information, the service representative can determine what other bank services that same customer could potentially enroll in or purchase. This growth strategy is an example of

A) product proliferation.
B) market development.
C) market penetration.
D) diversification.
E) product development.