JeMarcus Is Going to Sell Sporting Apparel, Which He Has

Multiple Choice

JeMarcus is going to sell sporting apparel, which he has already purchased from manufacturers, and has signed a deal agreeing to the volume he will sell monthly. He has researched his competition, talked to some customers, and decided on prices he will charge. JeMarcus has also developed a plan for promoting his business. Based on this description, which element of the marketing mix does JeMarcus still need to work on?

A) place
B) product
C) price
D) promotion
E) planning