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The Attitudes That Rex's Customers Develop After They Have Purchased

Question 98

Multiple Choice

The attitudes that Rex's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether they renew each year. He needs to demonstrate the ________ dimension of service quality by demonstrating he uses well-maintained equipment with neat, professional personnel to produce a quality product.


A) reliability
B) responsiveness
C) assurance
D) empathy
E) tangibles

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