When Motorola First Entered the Mexican Marketplace, the Company Wanted

Multiple Choice

When Motorola first entered the Mexican marketplace, the company wanted direct control of salespeople in major urban markets but was not as concerned about control in less populated areas of the country. Motorola probably used ________ in major urban areas and ________ in less populated areas of Mexico.

A) a company sales force; manufacturer's reps
B) manufacturer's reps; customer relationships
C) manufacturer's reps; a company sales force
D) independent agents; manufacturer's reps
E) order takers; selling teams