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    M Marketing Study Set 3
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    Exam 18: Advertising, Public Relations, and Sales Promotions
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    After the Advertiser Has Decided on the Message, Type of Ad
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After the Advertiser Has Decided on the Message, Type of Ad

Question 99

Question 99

Multiple Choice

After the advertiser has decided on the message, type of ad, and appeal, its attention now shifts to


A) logistical support.
B) budgeting.
C) advertising assessment.
D) consumer needs.
E) ad creation.

Correct Answer:

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