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    Exam 18: Advertising, Public Relations, and Sales Promotions
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    What Is Puffery? Why Is Puffery Not Illegal in the United
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What Is Puffery? Why Is Puffery Not Illegal in the United

Question 13

Question 13

Essay

What is puffery? Why is puffery not illegal in the United States? Give an example of an advertising message containing puffery.

Correct Answer:

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Puffery is the legal exaggeration of pra...

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