For Marketers with New Products or Services, IMC Is Particularly

Multiple Choice

For marketers with new products or services, IMC is particularly needed because

A) consumers need to know all about the features of new products before making a purchase decision.
B) consumers are unlikely to buy products they are not aware of.
C) it is impossible for products to sell themselves through word-of-mouth communication.
D) pricing decisions cannot be made without IMC.
E) new products and services need to be integrated into the supply chain value proposition.