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    M Marketing Study Set 3
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    Exam 17: Integrated Marketing Communications
  5. Question
    In the IMC Communication Process, the __________ Is the Medium
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In the IMC Communication Process, the __________ Is the Medium

Question 50

Question 50

Multiple Choice

In the IMC communication process, the __________ is the medium that carries the message.


A) feedback loop
B) sender
C) transmitter
D) communication channel
E) receiver

Correct Answer:

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