According to the AIDA Model, After Creating Awareness of a Firm's

Multiple Choice

According to the AIDA model, after creating awareness of a firm's products or services among consumers, the next goal of integrated marketing communications is to

A) generate consumer action.
B) increase the level of interest among consumers.
C) determine the level of desire needed to sustain action.
D) gain the attention of the consumer.
E) create intentions to purchase the product.