Multiple Choice
The individual elements of an IMC strategy can be viewed on two axes: ___________ (from the consumer's perspective) and __________.
A) passive and interactive; tangible and intangible
B) mobile marketing and direct marketing; tangible and intangible
C) offline and online; low cost and high cost
D) passive and interactive; offline and online
E) static and changing; offline and online
Correct Answer:
Verified
Correct Answer:
Verified
Q116: As she drove to work, Marj thought
Q117: The increased use of customer databases has
Q118: Integrated marketing communications (IMC)represents the product element
Q119: The goal of any marketing communication is
Q120: Belinda is assessing the effect of her
Q122: Why should a marketer try to measure
Q123: Sarah was frowning as she listened to
Q124: A measure of _ describes how useful
Q125: Which of these is most effective in
Q126: Which statement best describes personal selling?<br>A)It involves