Multiple Choice
To determine if his ad on Google was being viewed, Rashid looked at the number of times it appeared in front of a user. This is called
A) click-through rate.
B) impressions.
C) frequency.
D) gross rating points.
E) reach.
Correct Answer:
Verified
Correct Answer:
Verified
Q21: _ refers to a potential customer's ability
Q22: To estimate reach in terms of electronic
Q23: Joel had been seeing ads for the
Q24: In the AIDA model, awareness leads to<br>A)intention<br>B)integration<br>C)interest.<br>D)intention.<br>E)interest
Q25: A media rep from the local radio
Q27: The highest level of awareness occurs when
Q28: Blogs can help a firm develop long-term
Q29: When comparing the various communication channels available
Q30: National manufacturers and retailers often pay a
Q31: Eshana wants her firm's marketing communications to