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    Exam 15: Supply Chain and Channel Management
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    Having No Intermediaries Between the Buyer and Seller Is a Defining
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Having No Intermediaries Between the Buyer and Seller Is a Defining

Question 101

Question 101

Multiple Choice

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) ________ marketing channel.


A) indirect
B) vertical
C) horizontal
D) two-step
E) direct

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