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    Exam 14: Pricing Concepts for Capturing Value
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    An Example of an Objective Set by a Sales-Oriented Company
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An Example of an Objective Set by a Sales-Oriented Company

Question 130

Question 130

True/False

An example of an objective set by a sales-oriented company is to institute a company-wide policy that all products must provide for at least an 18 percent profit margin to reach a particular profit goal for the firm.

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