In Many High-End Resort Markets, Westin Hotels Compete Directly with Crown

Multiple Choice

In many high-end resort markets, Westin hotels compete directly with Crown Plaza hotels. When it comes to pricing, Westin tends to charge its guests similar rates to what the Crown Plaza hotels charge. Westin is using a ________ pricing strategy.

A) maximizing profits
B) target profit
C) target return
D) competitive parity
E) sales oriented