There Are Many Options Available to Consumers When It Comes

Multiple Choice

There are many options available to consumers when it comes to toothpaste. So, if Procter & Gamble significantly increases the price of Crest toothpaste, consumers are more apt to buy alternate toothpaste instead. This illustrates which concept?

A) the income effect
B) the substitution effect
C) the break-even point
D) the target return effect
E) cross-price elasticity