When Colleen Shops at R

Multiple Choice

When Colleen shops at R.F. Malloy, each item has the actual price listed at the bottom of the price tag and an "original price" listed above that which is always much higher. This "original price" is an example of

A) an everyday low price.
B) a reference price.
C) the manufacturer's cost.
D) a final price.
E) the external horizontal fixed price.