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Pristine Shoe Store Is Trying to Compete with the Local

Question 98

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Pristine Shoe Store is trying to compete with the local Foot Stuffs store. When Foot Stuffs offers lower prices on certain shoes during its "back-to-school promotion month," Pristine Shoes reduces the price of its similar shoes in order to compete. What pricing orientation is being utilized by Pristine Shoe Store?

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Because it is basing its pricing strateg...

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