Pete's Marketing Research Returned the Finding That Customers Were Staying

Multiple Choice

Pete's marketing research returned the finding that customers were staying away from his coffee shop because of a lack of services like gift cards, seasonal selections, and special orders. Pete was shocked. "Nobody ever asks about that stuff! If it were that important, people would ask about it." Pete is likely suffering from a(n) ________ gap.

A) knowledge
B) standards
C) ethics
D) delivery
E) communications