True/False
On the diffusion of innovation curve, the late majority is the final group of buyers who like to avoid change and rely on traditional products until they are no longer available.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q124: Test marketing refers to customers who modify
Q125: Describe a product that is in the
Q126: The most challenging part of applying the
Q127: The shape of the diffusion of innovation
Q128: Some products may stay comfortably in the
Q130: In many cases, pioneers lose their market
Q131: A good friend of yours wonders why
Q132: To generate ideas for new products, some
Q133: Inkjet printers were a big improvement over
Q134: Allyson is ready to launch her company's