Multiple Choice
Whenever Stephen considers upgrading his computer gaming system, he consults with Pete, a knowledgeable friend who always has the newest technology. For Stephen, Pete is a(n) ________ in the diffusion of innovation curve.
A) innovator
B) laggard
C) late majority adopter
D) early majority adopter
E) early adopters
Correct Answer:

Verified
Correct Answer:
Verified
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