What Characterizes the Maturity Stage of the Product Life Cycle

Multiple Choice

What characterizes the maturity stage of the product life cycle?

A) Sales: low; Profits: negative or low; Typical consumers: innovators; Competitors: one or few
B) Sales: rising; Profits: rapidly rising; Typical consumers: early adopters and early majority; Competitors: few but increasing
C) Sales: declining; Profits: declining; Typical consumers: laggards; Competitors: low number of competitors and products
D) Sales: peak; Profits: peak to declining; Typical Consumers: late majority; Competitors: high number of competitors and competitive products
E) Sales: peak; Profits: increase; Typical Consumers: laggards; Competitors: low number of competitors