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    Exam 11: Product, Branding, and Packaging Decisions
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    When Colleen Selects a Case of 7-Up for Her Party
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When Colleen Selects a Case of 7-Up for Her Party

Question 97

Question 97

True/False

When Colleen selects a case of 7-Up for her party, she is attracted by the holiday-themed box featuring green and white bells. What Colleen is seeing is referred to as the secondary package.

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