Suppose That Duane-Reade (A Major Drug Store Chain)wants to Introduce

Multiple Choice

Suppose that Duane-Reade (a major drug store chain) wants to introduce its own brand of allergy spray that is similar in contents and packaging to a national brand, but at a lower cost. What kind of brand would Duane-Reade be introducing?

A) private-label brand
B) counterfeit brand
C) premium brand
D) national brand
E) manufacturer's brand