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    Exam 11: Product, Branding, and Packaging Decisions
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    When a Restaurant Chain, Stop 'N Eat Pizza, Launches Its
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When a Restaurant Chain, Stop 'N Eat Pizza, Launches Its

Question 75

Question 75

Multiple Choice

When a restaurant chain, Stop 'n Eat Pizza, launches its own brand of homemade soda, this is an example of a


A) brand extension.
B) line extension.
C) licensed brand.
D) copycat brand.
E) premium brand.

Correct Answer:

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