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    M Marketing Study Set 3
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    Exam 11: Product, Branding, and Packaging Decisions
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    One of the Categories of Products for Which Brand Extension
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One of the Categories of Products for Which Brand Extension

Question 52

Question 52

Multiple Choice

One of the categories of products for which brand extension is especially logical is


A) generic goods.
B) generic services.
C) commodities.
D) complementary goods.
E) licensed brands.

Correct Answer:

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