Sanjay Tried a New Low-Calorie Chip and Thought It Was

Multiple Choice

Sanjay tried a new low-calorie chip and thought it was awful. He was especially disappointed because he liked the mixed nut bar marketed under the same brand name. Now he wasn't sure he even wanted to buy the bars he liked before. This highlights a problem in branding known as

A) brand dilution.
B) comingled brands.
C) undifferentiated brands.
D) approximated brands.
E) unlicensed brands.