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Treena Has Used an Imported Brand of Shampoo for Several

Question 7

Multiple Choice

Treena has used an imported brand of shampoo for several years, but she can no longer find it anywhere. She was surprised to see ads for Procter & Gamble's Head and Shoulders being promoted as a glamorous health-oriented product. She always thought of Head & Shoulders as an anti-dandruff shampoo. The new ads suggest that Head & Shoulders has most likely been


A) rebranded.
B) reformulated.
C) licensed to a premium shampoo manufacturer.
D) extended as a brand.
E) co-branded.

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