menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    M Marketing Study Set 3
  4. Exam
    Exam 11: Product, Branding, and Packaging Decisions
  5. Question
    What Are Consumers Likely to Do If They Perceive an Inexpensive
Solved

What Are Consumers Likely to Do If They Perceive an Inexpensive

Question 65

Question 65

Essay

What are consumers likely to do if they perceive an inexpensive brand to have about the same quality as a premium brand?

Correct Answer:

verifed

Verified

The perceived value, which is ...

View Answer

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q60: Distinguish between primary and secondary packaging.

Q61: Margret always buys Lay's brand potato chips.

Q62: One important purpose of a brand is

Q63: When Mars manufactures M&M's, Snickers, and other

Q64: Firms that use the same brand name

Q66: Brands enable customers to quickly differentiate one

Q67: Marketers with luxury brands use brand extension

Q68: What brand strategy is being used when

Q69: Effective marketers recognize that a label is

Q70: For the average college student, a retirement

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines